That's the deal - the supermarket reduces their prices (actually, they seem to increase their prices for non-loyalty-card persons!) when you use your Loyalty Card (or your regional equivalent) in return for "your data", whatever that should be.
I am paranoid about becoming too paranoid, so I relax publicly to thinking of store/supermarket data collection as being anonymous. If I churned out cans of stewed tomatoes I’d want data that plotted sales by date, time, and location so that I could gauge the impact of monthly situations (June-September is tourist season here in Bonavista) and/or Federal interest rates or US election fever or whatever.
In that sense I don’t mind data being collected about what, when, and where I buy as long as it is NOT tied to me.
I believe that when I pay with a medium that identifies me, that someone somewhere is profiling me.
I was paying cash until recently, metaphorically setting aside two one-hundred-dollar banknotes in an envelope marked “grocery”, Next month our remaining bank branch closes and with it will close the ATM, so the only place one might be able to get cash is at Foodland which currently offers “cash back” when you pay by credit card. I’ve not thought deeply about this: Can I buy a $3 bunch of bananas, put it on my MasterCard, and ask for $200 in cash, or is that stretching the relationship?
We all have the option of asking a neighbour to w/d $500 cash next time they are in Clarenville or St John’s. I just sold three windows for $1,200 cash so I have those nuts stored away.
(A thought: Suppose you and I each spent about $200/month on groceries; would we screw over the data collection folks by using each other’s credit cards to purchase groceries and shoe laces?)
I believe that modern supermarkets (and Foodland belongs to the chain previously known as Dominion, now Metro) are computerized to the point where they could adjust prices on shelf items every quarter hour. If you had twenty bags of whole wheat flour on the shelves at 8 a.m. you could monitor the quantity and adjust the shelf price upwards by 10% for every reduction of (say) 10% in the quantity remaining on the shelves.
That is using computing technology to the max, which has been my life-long aim, so I shouldn’t complain.
Unless you (still?!) pay cash for your shopping, the credit card company is also aware of the total amount you have spent when in what shops; the supermarket knows precisely which items you purchased. You will also appear on their security cameras for however long they keep that data. And so on...
I agree. Most of us will remember the story of the outraged father who complained about the store sending baby-product coupons to his teenage (14? 15?) daughter, “encouraging her to get pregnant”. Ultimately the store demonstrated that the youngster had switched to a non-scented hand lotion (or shampoo) and their data analysis indicated that non-aromatic products indicated pregnancy; a simple medical test confirmed that the lass was, indeed, pregnant) [[[if anyone her can locate and link to that article I will be grateful]]]
The data logging means that the store will be able to predict, with increasing accuracy, when I will appear and what I will buy and at what price. Right now when Pork drops below $cad15/Kg I snap up three or four chunks and make
Home-baked spam. I think that there is no technical obstacle to a little light on the shelf that alerts me as I trundle the trolley past the pork at $14.50/Kg.
In Bonavista security cameras are human eyes. Cashier Melita shouts to me across five aisles “Where ya been?”, and Ivy confronted me on my third Monday in Bonavista in 2018 with a sly “Didn’t see you in church yesterday …”. I love this.
"You have zero privacy anyway," Scott McNealy [of Sun Microsystems] told a group of reporters and analysts Monday night [Jan 1999!] at an event to launch his company's new Jini technology. "Get over it."
I agree with this too. I once saw a
You Tube video of Frank Sloup explaining that under Arizona law there is no concept of privacy when you are in a public (roughly, non-residential) space. 100% no privacy. A concept that I find easy to understand.
I gave away my financial privacy when I stopped keeping my salary under a flat rock in the garden. I had to look up
Jini, so now Google knows that I’m interested in that …
Cheers Chris
P.S. I'm still thinking this through ...C